22 Jun 2010

The Public Relations and International Affairs of Aras Free Zone Org reported that Farhad Ismail, Deputy of Cultural of Aras free zone, in conversation with the reporter Bena said: Brand building and brand management can be considered based on economic activities. They are the most important factor in integrating Marketing and advertising activities and they are used for organizing and coherence advertising.
He stated: In this regard, the primary function of brand is loyalty of the audience to the products; therefore brand building finds a cultural field.
Esmaili noted: Differences and differentiation of tourism field is clear in our country and easy to achieve. Our country's tourism brand can also be registered as a national brand such as tourism brand in Japan (Rising Sun) which has become Japan's national brand.
He added: It seems that by designing touristic campaigns from 1.5 years ago, Aras free zone, alongside the other provinces and free zones, can register own tourism brand as a national tourism brand.
Esmaili acknowledged: The campaigns of Aras, conducted in the past, includes: "Aras, The Land Beautiful", "Aras, The Land of river - sun - memory", "Aras, The Land of Opportunity", "Aras, Investors Paradise" and ....
He continued: Aras Free Zone is trying to give more studying in the brand's field, and continuing and accelerating campaigns of designing brand in touristic field to Permanent Secretariat of Designing Tourism Brand, to use in designing the national brand.